Knots pretzels

hug it out ad campaign

An interactive multiplatform campaign for Knots Pretzels. Wanting to position themselves as a family snack I focused on the shape of a pretzel as a hug the campaign invited people to focus on their love for one another and send "hugs" or pretzel bags to loved ones abroad.

Guerilla Ad. Passerby can add their name and their loved one and a word to describe their relationship.

Website, there is a code on each pretzel bag you can enter it online to send a bag to someone far away.

Sample Bag

Social Media. Post a photo of you hugging someone with our hashtag and we'll send you each a coupon for your next pack of pretzels.